Tahiti 80, the cult French group, is back with a tenth album entitled Hello Hello.

Since their formation in Rouen in the 90s, Tahiti 80 have built a substantial discography, collaborating with artists such as Cornelius, Tore Johansson, Adam Schlesinger and Richard Swift. The indie pop quintet offers us today twelve irresistible and captivating songs on a solar tenth album. With its welcoming title, Hello Hello presents itself as a desire to merge the spontaneity of live performances with the chemistry of a band working in the studio. Xavier Boyer, lead singer and songwriter, explains: “We felt a slight frustration with our previous album, Here With You, released in 2022. The pandemic had forced us to record separately at home. When we realized our new demos were going in this live direction, we looked for the perfect place to capture that spirit.”

It is at the Paraphernalia studio, located in the French countryside, that the members of Tahiti 80, including in addition to the singer, Pedro Resende, Médéric Gontier, Raphaël Léger and Hadrien Grange, perfected their musical interactions for ten days during the summer 2023. Integrated very early in the process, Stéphane Laporte, aka Domotic, brought his distinctive experimental touch to the arrangements and production. The vocals and additional synthesizers were then finalized between Paris, Rouen and Montpellier in the fall

The twelve songs that make up Hello Hello form a homogeneous suite, highlighting the creativity, diversity and maturity of a group which has just celebrated twenty-five years of career. Opening the album, “Every Little Thing” subtly mixes shoegaze guitars and synth pop. It’s also one of the rare Tahiti 80 tracks that keeps the same chords from start to finish. The singer confides: “It was an exercise in minimalism, with the constraint of finding varied vocal melodies revolving around the same chords. Singing the line ‘I Love Every Little Thing About Us’ made me realize that it could also be about us as a group.” The title song also plays the simplicity card with Boyer’s unique timbre, complemented by a drum machine passed through a tape echo and a catchy recorder theme – proof that years of practice of this instrument in French schools was not in vain!

The other distinctive trend is Brazilian: “Lose My Head”, “Soft Echo” or “Poison Flower” each display tropicalist attributes: swaying rhythms, rounded bass, soft guitars, all enhanced by a reverberated sound treatment. “From Caetano Veloso to Tim Bernardes, there is a unique way,” notes the vocalist, “of linking rhythm and melody that has always inspired us.”

However, the Tahiti 80 touch is not being put aside. “About Us”, sung by guitarist Médéric Gontier who can also be heard on “1+1” and “Anyway”, marks a return to the roots of indie pop. An impression confirmed by the hit “Vertigo” and its signature all in major sevenths supported by the elastic groove of bassist Pedro Resende. The song which sounds like a quick return trip between late 70s California and Tokyo City Pop, will find its place after “Crush!” and “Heartbeat” in the Rouennais’ songbook. Xavier Boyer concludes: “ if we manage to surprise ourselves, it will also work for the listener. but when you reach the tenth album, you must also manage to renew ourselves without denying ourselves what we did previously.”

With their innovative and unique approach to indie pop, their timeless melodies and their sophisticated productions, Tahiti 80 has never ceased to resonate with fans around the world. Their latest collection, Hello Hello, should easily consolidate their status as a singular group and esteemed personalities on the international music scene.